JAMRS runs an array of research and study initiatives providing valuable demographic insight for recruiting professionals. The results of current and future studies help inform recruiting policies and strategies across various departments and services of the Department of Defense (DoD).
For a look at some of JAMRS' findings, please view the documents below.
Youth Reports
These reports present key findings from the Youth Polls. Periodic polling of the youth market helps measure youth's favorability of the military, perceived knowledge of the military, perceptions of current economic conditions, and reactions to current events.
| Document Title | Release Date | File Size |
|---|---|---|
| Youth Poll 4 | April 2003 | PDF, 1.85MB |
| Youth Poll 5 | December 2003 | PDF, 3.26MB |
| Youth Poll 6 | July 2004 | PDF, 1.47MB |
| Youth Poll 7 | November 2004 | PDF, 4.49MB |
| Youth Poll 8 | June 2005 | PDF, 4.49MB |
| Youth Poll 9 | January 2006 | PDF, 3.20MB |
| Youth Poll 10 | July 2006 | PDF, 3.07MB |
| Youth Poll 11 | November 2006 | PDF, 1.71MB |
| Youth Poll 13 | April 2008 | PDF, 3.31MB |
Influencer Reports
These reports present key findings from the Influencer Polls. Periodic polling of the influencer market, which is described as non-parent audiences, helps track attitudes, impressions, and behavioral intentions as they relate to and affect military enlistment.
| Document Title | Release Date | File Size |
|---|---|---|
| Influencer Poll 1 | March 2004 | PDF, 1.43MB |
| Influencer Poll 2 | November 2004 | PDF, 4.48MB |
| Influencer Poll 3 | September 2005 | PDF, 7.23MB |
| Influencer Poll 4 | December 2005 | PDF, 3.55MB |
| Influencer Poll 5 | June 2006 | PDF, 2.07MB |
| Influencer Poll 6 | June 2006 | PDF, 1.70MB |
Adult Reports
These reports present key findings from the Adult Polls. Periodic polling of the influencer market helps track attitudes, impressions, and behavioral intentions as they relate to and affect military enlistment.
| Document Title | Release Date | File Size |
|---|---|---|
| Adult Poll 4 | April 2003 | PDF, 572KB |
| Adult Poll 5 | April 2004 | PDF, 1.93MB |
Related Reports
These reports present key findings from JAMRS studies that are nonrecurring. JAMRS periodically conducts nonrecurring studies in order to gauge the recruiting climate at different periods of time.
| Document Title | Release Date | File Size |
|---|---|---|
| Knowledge Study - Youth | September 2004 | PDF, 1.26MB |
| Educator Study | September 2005 | PDF, 4.48MB |