JAMRS marketing communications efforts—on behalf of programs such as Today's Military—enhance and extend the individual Services' own communications efforts with a variety of key branding and advertising initiatives. The various JAMRS projects complement and maximize individual service recruiting and retention programs.
JAMRS' current marketing communications campaigns:
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Today's Military Multi-Media Initiative
JAMRS has launched a new fully integrated campaign for Today's Military that focuses on the important role parents and educators have in helping potential recruits evaluate Military Service as a career option.
Created by Mullen, JAMRS' advertising agency, the new integrated campaign consists of television public service announcements (PSAs), as well as multiple print advertisements. Additionally, the campaign is supported by many other marketing communication efforts, including online/Interactive, public relations, and direct marketing.
Review samples from the Today's Military campaign.
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Department of Defense (DoD) Documentary
JAMRS has recently completed production on a new documentary, titled Today's Military: Extraordinary People. Extraordinary Opportunities. The film presents a rare glimpse into the lives of 11 men and women who speak openly about their unique careers and experiences in the Services. The end goal of the project is to paint a vivid picture of what it is truly like to serve in the Military.
Review clips from the documentary.