Joint Advertising, Market Research & Studies (JAMRS) conducts marketing efforts - under the Today's Military brand - to enhance and extend the individual Services' communications efforts with a variety of branding and advertising initiatives. JAMRS' projects complement and maximize individual Service recruiting and retention programs.
JAMRS most recent marketing communications campaign:
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Today's Military "Conversations" Campaign
JAMRS' "Conversations" campaign for Today's Military encourages parents to explore the option of military service with their child and to remain open-minded about service as a future option. The campaign also supports candid and frank dialogue between parents and their children with the ultimate goal of increasing the likelihood that parents and other adult influencers will recommend military service. All communications are designed to drive to the Today's Military website: www.todaysmilitary.com.
Created by JAMRS' advertising agency, Mullen, the integrated campaign consists of television, print, online advertising, direct marketing and public relations.